The Evolutionary Process of Global Market Expansion: Experiences of MNCs in China

Cui, Geng
March 1998
Journal of World Business;Spring98, Vol. 33 Issue 1, p87
Academic Journal
In light of increasing globalization of the world economy, effective entry and expansion of multinational corporations (MNCs) in the global market have been of considerable interest to researchers. This study adopts the revolutionary perspective in analyzing MNCs' entry and expansion in the global market and proposes four stages of development; preparation, entry, expansion, and experienced. Furthermore, it explores the evolving nature of MNC's objectives in each stage and discusses the strategic transitions with respect to mode and scale, operations management, marketing strategies, and human resources. Examination of the evolution of China's market environment and MNC's activities in the country illustrates the adequacy and application of the framework.


Related Articles

  • PERFORMANCE OF HUMAN RESOURCE MANAGEMENT IN AN INTERNATIONALLY OPERATING COMPANY. Mura, Ladislav // Serbian Journal of Management;2012, Vol. 7 Issue 1, p115 

    In our days, society is greatly influenced and altered by the process of internationalization and globalization. Globalization refers to a whole set of changes, not to one single dimensional change. The process of internationalization puts a special and high importance on the work of human...

  • INTERNATIONAL EXPERIENCE IN MANAGING HUMAN RIGHTS: THE DEGREE OF CENTRALIZATION AND SUSTAINABILITY. Judeu, Viorina-Maria // Agricultural Management / Lucrari Stiintifice Seria I, Managemen;Jan2009, Vol. 11 Issue 1, Special section p1 

    In the light of the increasingly global world economy Human resources management has evolved form a support function to a strategically important function. Human resources management is viewed as a crucial component of the business strategy. The level of the transfer of the human resources...

  • EUROPEANIZATION OF INDUSTRIAL RELATIONS BETWEEN GLOBALISATION AND NATIONAL IDENTITIES. Tholen, Jochen // Enterprise in Transition: International Conference Proceedings: ;2001, p1271 

    In the context of the (re)discovery of human resource management, first in the USA and then in Europe, the industrial actors (management and staff) and their relations with each other plays an increasingly important role in international competition. The process of European integration, which...

  • Globalization Will Make Us All More Different. Solari, Luca // People & Strategy;2012, Vol. 35 Issue 2, p30 

    The article investigates the impact of globalization on the design and management of organizations. According to the author, management and human resources functions need to change if a company is to keep up with the globalization of businesses. He states that corporate leadership in a...

  • Networks, SMEs, and International Diversification. Zimmerman, Monica A.; Barsky, David; Brouthers, Keith D. // Multinational Business Review (St. Louis University);Winter2009, Vol. 17 Issue 4, p143 

    Despite changes in international trade agreements and the introduction of new technologies that facilitate international business, many firms, especially SMEs, still do not diversify into international markets. In this paper, we suggest that an important factor that can influence the...

  • Learning About Foreign Markets: Are Entrant Firms Exposed to a "Shock Effect"? Pedersen, Torben; Petersen, Bent // Journal of International Marketing;2004, Vol. 12 Issue 1, p103 

    This study addresses how managers' perceived familiarity with local markets develops during a period of entry or expansion. The authors derive different predictions of how foreign-market familiarity changes during periods of entry from the internationalization process literature. They then...

  • DOÄžRUDAN YABANCI SERMAYE YATIRIMLARINI BELÄ°RLEYEN UNSURLAR VE ETKÄ°LERÄ°. Çak, Murat; Karakaş, Mehmet // Marmara University Journal of the Faculty of Economic & Administ;Jun2009, Vol. 26 Issue 1, p43 

    Foreign direct investment (FDI) has been one of the main features of globalization and the world economy over the past two decades. More firms in more industries from more countries are expanding abroad through direct investment than ever before, and virtually all economies now compete to...

  • Foreign market entry mode of service firms: The case of U.S. MBA programs. Czinkota, Michael R.; Grossman, David A.; Javalgi, Rajshekhar (Raj) G.; Nugent, Nicholas // Journal of World Business;Jul2009, Vol. 44 Issue 3, p274 

    Abstract: While international expansion has become an important strategic imperative on the part of knowledge intensive service firms such as U.S. business schools, little empirical support is available on how these business schools enter foreign markets. If U.S. based business education...

  • Local heroes. Stace, Doug // BRW;9/18/2003, Vol. 25 Issue 36, p67 

    Asserts that a new model for economic globalization has emerged. Failure of the U.S. concept of globalization; Need of global companies to acquire local character; Important role of regional areas in Australia's economic future.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics