Corporate responses to online music piracy: Strategic lessons for the challenge of additive manufacturing

Appleyard, Mathew
January 2015
Business Horizons;Jan2015, Vol. 58 Issue 1, p69
Academic Journal
Additive manufacturing, also known as 3-D printing, offers exciting opportunities for business but threatens to bring with it a new generation of prosumers (i.e., individuals who are both producers and consumers) who can infringe copyrights within their own homes based upon downloaded, digital designs. This article presents an analogous discussion of the music industry's war against online piracy to the hypothetical threat additive manufacturing poses to traditional industry. The author examines examples from contemporary media and academic literature to identify five indicative concepts that specialist and non-specialist managers should acknowledge in developing effective anti-piracy strategies: changing consumer expectations, the negative impact of legal recourse, the pervasiveness of new technology, the de facto stalemate of piracy, and the importance of networks. The author considers how these lessons can inform anti-piracy strategies and guide managers and entrepreneurs in protecting existing rights and engaging with new market paradigms.


Related Articles

  • Business collaboration with universities as an example of corporate social responsibility -- a review of case study collaboration methods. GAWEŁ, Aleksandra // Poznan University of Economics Review;2014, Vol. 14 Issue 1, p20 

    Corporate social responsibility (CSR) is a concept which is gaining in popularity and is being included in the strategies of more and more companies. Social and environmental concerns, as well as cooperation with stakeholders which is also linked to the concept of sustainable development, are...

  • 3D Printing - what's in it for marketers? Friedlein, Ashley // Marketing Week (Online Edition);8/14/2014, p7 

    The article discusses how 3D printing could provide a new dimension to a brand's offering in multiple ways. These include personalised experiences, creative campaigns, product development and co-creation, building customer support and loyalty, promoting corporate social responsibility and the...

  • Innovations Can Jumpstart Our Manufacturing. MUNJAL, PAWAN // Business Today;1/17/2016, Vol. 25 Issue 1, p16 

    The article presents the views of Pawan Munjal, managing director at Indian motorcycle manufacturer Hero MotoCorp, on how India can achieve a global status of competitive manufacturing nation. Topics discussed include product development in context with resource productivity such as climate...

  • THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA. Abd Rahim, Rahizah; Jalaludin, Farah Waheeda; Tajuddin, Kasmah // Asian Academy of Management Journal;2011, Vol. 16 Issue 1, p119 

    Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe...

  • The New Marketing Myopia. Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. // INSEAD Working Papers Collection;2009, Issue 8, preceding p2 

    During the past half century, marketers generally have heeded Levitt's (1960) advice to avoid "marketing myopia" by focusing on customers. We argue that they learned this lesson too well, resulting today in a new form of marketing myopia, which also causes distortions in strategic vision and can...

  • Time for Credit Unions to Help Their Members Be Greener?  // Credit Union Times;4/28/2010, Vol. 21 Issue 17, p22 

    The article discusses the corporate social responsibility of credit unions to help its members. Filene Research director Ben Rogers claims that credit unions must focus on consumers demand by providing value to both individual customer and to the wider community. It also presents a diagram which...

  • Business Model Patterns for Disruptive Technologies. Amshoff, Benjamin; Dülme, Christian; Echterfeld, Julian; Gausemeier, Jürgen // Proceedings of ISPIM Conferences;2014, Issue 26, p1 

    Manufacturing companies nowadays face a myriad of business opportunities as a direct consequence of manifold disruptive technology developments. As a basic characteristic, disruptive technologies lead to a severe shift in valuecreation networks giving rise to new market segments. One of the key...

  • Disruptive innovation potential of the value propositions of 3D printing technology startups. Hahn, Finn; Jensen, Søren; Tanev, Stoyan // Proceedings of ISPIM Conferences;2014, Issue 26, p1 

    The objective of this paper is to provide an empirical study focusing on the classification of existing business opportunities in the 3D printing technology sector. The authors address two research questions. First, how do technology start-ups integrate new 3D printing technologies into specific...

  • 3D printing technology enhances small enterprises improvement opportunities. Liu Ling; Yang Yi // Applied Mechanics & Materials;2014, Vol. 741, p759 

    This thesis, based on the characteristics and advantage of 3D printing technology, discusses the opportunities and challenges for the development of small enterprises, using new economic growth point of digital manufacture to promote employment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics