Marketers seem to have lost their voice in TV ads

May 2003
Marketing (00253650);5/29/2003, p48
Trade Publication
When people thought it was safe to watch television without encountering dodgy grown-ups posing as children, they encountered the Evian TV advertisement by Euro RSCG Wnek Gosper, where adults lip-synching along to the television program 'We Will Rock You' is dubbed with the voices of infants in place of the vocals of Freddie Mercury. To top it off, the advertisement, part of the water brand's 'Live young' campaign, closes with the strapline 'Evian makes you feel young at heart.' Clucking crocodiles and squawking fish were among the delights presented by advertisement agency Mother, which carried the strapline 'Not everything tastes like chicken.'


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