TITLE

TV Guide's on deck for makeover

AUTHOR(S)
LaPorte, Nicole
PUB. DATE
June 2003
SOURCE
Daily Variety;6/17/2003, Vol. 279 Issue 50, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on TV Guide Inc.'s plan to redesign its television viewers' guide magazine to boost advertising pages and circulation. Recruitment of Michael Lafavore to serve as editor-in-chief; Appointment of John Loughlin as president of the TV Guide Publishing Group; Publication of shorter and more opinionated stories; Online services of the TV Guide brand.
ACCESSION #
10049748

 

Related Articles

  • Print media.  // AdMedia;Aug2000, Vol. 15 Issue 7, p60 

    Comments on the launch of 'Day or Night,' Scope Publishing's weekly listings magazine, in June 2000 in New Zealand. Offering of nationwide entertainment events listing; Number of weekly program listings circulating in the country; Reaction of 'TV Guide' assistant editor Alan Marsden.

  • Looking back over two years.  // AdMedia;Sep2000, Vol. 15 Issue 8, p55 

    Lists New Zealand's top selling weekly and monthly magazines based on their July 2000 circulation. 'TV Guide'; 'Sky Watch'; 'AA Directions'; Comparison with the level one year and two years ago; Percentage change.

  • `TV Guide' gets ad push. Kelly, Keith J. // Advertising Age;1/1/1996, Vol. 67 Issue 1, p22 

    Reports on `TV Guide' magazine's increased television advertising budget for the year with a campaign featuring NBC sportscaster Bob Costas as its first official spokesman. Magazine's redesign; News Corp.'s aim to boost the weekly's single-copy sales; Subscription sales for the first half of 1995.

  • Swimming the Channels. Granatstein, Lisa // MediaWeek;05/10/99, Vol. 9 Issue 19, p62 

    Focuses on `TV Guide Ultimate Cable,' a cable-listing guide magazine version of `TV Guide.' Target viewers of the magazine; Rate base of the magazine; Description of the magazine; Decrease in TV Guide's paid circulation.

  • Guide-ing Light. Fattah, Hassan // Adweek Eastern Edition;9/11/2000, Vol. 41 Issue 37, p62 

    Discusses the change in the format of magazine 'TV Guide' to include schedules of interactive programming. Reasons behind the change in the magazine's format; History of 'TV Guide'; Near collapse of the firm in the late 1980s; Factors behind its recovery in the 1990s.

  • The Best & Worst Sellers of '99.  // MediaWeek;03/06/2000, Vol. 10 Issue 10, pM84 

    Presents the best and worst magazine issues in the United States in 1999. `People'; `TV Guide'; `Newsweek.'

  • Good weeks and (mostly) bad weeks.  // AdMedia;Mar2000, Vol. 15 Issue 2, p6 

    Presents a chart showing the circulation figures of seven weekly magazines in New Zealand. Increase in the circulation of `TV Guide'; Decline in the circulation of `Woman's Day.'

  • Changing Channels. Granatstein, Lisa // MediaWeek;4/22/2002, Vol. 12 Issue 16, p33 

    Suggests the need for 'TV Guide' to reinvent itself as a magazine to ensure continued support from its readers and advertisers in the U.S. in 2002. Electronic offerings; Decline in the magazine's circulation rate base; Drop in the magazine's total paid circulation in the second half of 2001.

  • Cosmo claims victory in battle of circulation. Bing, Jonathan; Chen, Angelina // Daily Variety;03/09/2000, Vol. 267 Issue 4, p47 

    Reports on `Cosmopolitan' magazine's assertion that it has surpassed the circulation performance of the `TV Guide' magazine as of March 9, 2000. `TV Guide' magazine's denial of the claim.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics