MindShare study dispels long-held beliefs on Taiwan

Culpan, Tim
May 2003
Media: Asia's Media & Marketing Newspaper;5/30/2003, p8
Media agencies MindShare and Maximize Group have overturned long-standing stereotypes of Taiwanese thinking in the first set of results released under its 3D research project. The market's first level of 3D research found nine per cent of customers showing brand commitment, with 37 per cent showing brand preferences. The media agencies polled 1,600 adults in Taipei, Taichung and Kaohsiung in 2002 using a detailed questionnaire tracking brand relationships, social dynamics and media consumption.


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