TITLE

IT'S TIME FOR M-COMMERCE

AUTHOR(S)
PATEL, ANURAG
PUB. DATE
July 2014
SOURCE
Images Business of Fashion;Jul2014, Vol. 15 Issue 7, p110
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the growing trend in shopping through mobile devices among fashion retailers, or M-commerce, in India. Topics include a general description of what M-commerce entails, the two key elements of M-commerce which are mobile devices and mobile Internet, and the importance for retailers to launch their own mobile apps associated with smartphones. A chart showing mobile application for fashion retail (MAFR) browsing behavior is presented.
ACCESSION #
101616759

 

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