TITLE

FX rebranding campaign touts edgy programming

AUTHOR(S)
Wilke, Michael
PUB. DATE
August 1998
SOURCE
Advertising Age;8/31/1998, Vol. 69 Issue 35, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the plan of the FX cable television network to launch a re-branding campaign to position itself in the prime-time marketplace in 1998. The advertisements will emphasize its Fox roots and prime-time shows. Brand consulting agency Nick & Paul put together focus groups and found that the network should take some risks. Examples of such risks include racy programs such as Penn & Teller's Sin City Spectacular and Bobcat's Big Ass Show, starring comedian Bobcat Goldthwait. The promotional spots produced by Digital Kitchen will run primarily in-channel but will appear on Preview Channel and print advertisements run in TV Guide.
ACCESSION #
1016261

 

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