TITLE

Customer experience key to viral marketing

AUTHOR(S)
Tumber, Raj
PUB. DATE
March 2015
SOURCE
Las Vegas Business Press (10712186);3/9/2015, Vol. 32 Issue 10, pP8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of customer engagement in viral marketing. It notes the three phases of word-of-mouth marketing in the Internet age which involves the real world, social media, and websites. It cites the key elements of an effective viral marketing strategy including positive first impressions and experiences of customers, encouraging customers to share their experiences through social media or the business website, and monitoring negative customer commentary.
ACCESSION #
101730184

 

Related Articles

  • EXPLORING THE IMPACTS OF BLOG MARKETING ON CONSUMERS. I-PING CHIANG; CHUNG-HSIEN HSIEH // Social Behavior & Personality: An International Journal;2011, Vol. 39 Issue 9, p1245 

    In this study we investigated the preferences of blog readers for the purpose of designing effective blog marketing campaigns. We surveyed 965 customers who have searched for product information via blogs before consuming, and used structural equation modeling to analyze the data. The results...

  • 'Bali Hell' campaign has viral success.  // Travel Weekly Australia;11/10/2006, Issue 26, p6 

    The article focuses on the role of viral marketing in transforming an online Bali, Indonesia marketing campaign into a major promotional material in Australia. The video, which plays on Tourism Australia's campaign, has attracted international attention from other countries including India,...

  • Playing protector. Wolfe, Jack // Precision Marketing;9/30/2005, Vol. 17 Issue 48, p40 

    Focuses on the idea of the author on the word-of-mouth reporting and evaluation system in Great Britain. Effectiveness of the word-of-mouth reporting in marketing; Form of targeting the clients; Features of the advertising campaign used by the author.

  • Conversation Starter. Rosen, Emanuel // Adweek;4/12/2010, Vol. 51 Issue 15, p16 

    The author offers opinions on the use of word-of-mouth advertising in marketing. Research on consumer behavior related to word-of-mouth advertising is cited to support the author's contention that marketers must create "triggers" or reminders to consumers about their use of a product or service,...

  • From word of mouth to Customer Evangelism. Huba, Jackie // Marketing News;8/30/2012, Vol. 46 Issue 10, p46 

    The article discusses the author's belief that consumers' word of mouth (WOM) praise of a product or company is more influential than traditional forms of advertising. She argues that online consumer reviews are the second most trusted source of brand information, suggests marketing techniques...

  • The Essay.  // Marketing (00253650);1/1/2014, p1 

    The author examines marketing. Research indicating that word of mouth advertising is the primary means through which consumers learn of brand name products or services is examined. The possible opportunity this creates for communicating with consumers is considered. The author states that...

  • Food Further Reading.  // MarketWatch: Global Round-up;September 2004, Vol. 3 Issue 9, p77 

    Lists reports and briefs released as of September 2004 concerning the food industry. "Global Consumer Trends"; "Viral and Word of Mouth Marketing"; "New Impulse Consumption Occasions"; "Latin American Consumers"; "Xenophilia in Consumer Packaged Goods".

  • THE MECHANICS OF SHARING.  // Entrepreneur;May2014, Vol. 42 Issue 5, p36 

    The article discusses viral marketing by small businesses. Marketing professor Jonah Berger of the Wharton School discusses research on consumer behavior on what is most likely to cause them to share videos and other materials on the Internet. Berger states that small businesses should focus on...

  • CATCH THE DISEASE. Veldre, Danielle // B&T Weekly;2/17/2006, Vol. 56 Issue 2552, Special Report:On Line p24 

    The article provides tips on what to consider prior to launching a viral advertisement in the Australia. Marketing needs to exist at the centre of the strategic planning process. Flexibility is also important. Viral marketing also works when its content is both genuine and fun. In addition, the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics