TITLE

Inverse Marketing

AUTHOR(S)
MCMANUS, ROGER
PUB. DATE
January 2015
SOURCE
Tire Review;Jan2015, Vol. 115 Issue 1, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the concept of inverse marketing which refers to the process of getting complete strangers to willingly deliver marketing message for people. It outlines the approach that has been made popular by the proponents of inverse marketing which involves reputation management. It also notes that inverse marketing could be an effective tool in managing negative and positive voices from unsatisfied customers.
ACCESSION #
102062598

 

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