TITLE

IS DOING GOOD FOR THE ENVIRONMENT AS GREAT FOR YOUR REPUTATION AS DOING GOOD FOR PEOPLE? THE IMPACT OF ENVIRONMENTAL, SOCIAL AND GOVERNANCE CSR RATINGS ON GOODWILL

AUTHOR(S)
Taran, Zinaida; Snader, Caleb L.
PUB. DATE
March 2015
SOURCE
Marketing Management Association Annual Conference Proceedings;Spring2015, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Corporate Social Responsibility (CSR) activities are sometimes undertaken to improve corporate reputation and goodwill. In this paper, we analyze the relationship between corporate goodwill and three dimensions of CSR as reflected in environmental, social and governance ratings provided by MSCI. While environmental score has an effect on goodwill, the social and governance scores do not.
ACCESSION #
102199133

 

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