TITLE

Firms Should Embrace Instagram

AUTHOR(S)
Klie, Leonard
PUB. DATE
March 2015
SOURCE
CRM Magazine;Mar2015, Vol. 19 Issue 3, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the benefits of corporate firms using the photo- and video-sharing social network Instagram, owned by social media website Facebook, for advertising and marketing purposes. Topics discussed include Instagram's accessibility and popularity, the large consumer audience it reaches, and opportunities for brands to demonstrate their products through the social network.
ACCESSION #
102601258

 

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