Firms Should Embrace Instagram

Klie, Leonard
March 2015
CRM Magazine;Mar2015, Vol. 19 Issue 3, p15
Trade Publication
The article discusses the benefits of corporate firms using the photo- and video-sharing social network Instagram, owned by social media website Facebook, for advertising and marketing purposes. Topics discussed include Instagram's accessibility and popularity, the large consumer audience it reaches, and opportunities for brands to demonstrate their products through the social network.


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