TITLE

Eurostar targets SME market

PUB. DATE
July 2003
SOURCE
Business Travel World;Jul2003, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effort of high-speed rail operator Eurostar to win market share in the small and medium enterprise sector. Rationale for focusing on lower volume rebates and speedier connections; Design executed by designer Philippe Starck; Message conveyed by the moves to business travelers.
ACCESSION #
10287368

 

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