TITLE

THE ART OF DRIVING YOUR COMPETITION CRAZY

AUTHOR(S)
Kawasaki, Guy
PUB. DATE
December 2012
SOURCE
Smart Business Los Angeles;Dec2012, Vol. 8 Issue 5, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how companies can avoid being obsessed with the pursuit of excellence and reach new levels of greatness. Topics include the need to know what the company stands for before dealing with competition, the importance of knowing what the customer wants, and the imperativeness of understanding the strengths and weaknesses of one's competition.
ACCESSION #
102911911

 

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