TITLE

COMPANY CV

PUB. DATE
July 2003
SOURCE
Marketing (00253650);7/3/2003, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Norwich Union PLC is the Great Britain subsidiary of Aviva Ltd., the insurer created by the merger between CGU and Norwich Union. Aviva's Great Britain insurance operations are managed under the Norwich Union brand. Aviva is Great Britain's biggest insurer, with funds of 208 billion pounds under management. Norwich Union's main operation in Great Britain is its life and pensions business. It provides life insurance, pensions and investment products, mainly sold through independent financial advisers. Norwich Union began in 1797 when Thomas Bignold founded the Norwich Union Fire Insurance Society. In February, Abbott Mead Vickers BBDO unveiled its first work for Norwich Union Direct since winning the business last year. The campaign for the car, home and travel insurance provider comprises five 30-second commercials and uses the idea that Norwich Union quotes are so low that they make people happy.
ACCESSION #
10292293

 

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