Instagram Offers Big Data, but Pinterest Has Purchase Intent

Heine, Christopher
June 2015
Adweek;6/5/2015, p6
Trade Publication
The article focuses on advertisements with Shop Now buttons launched by social networking service Instagram and the Buyable Pins with buy buttons offered by web and mobile application company Pinterest, and their potential strengths and weaknesses according to several marketers. Among the marketers are online behavioral analyst Bill Tancer, Mike Purzycki, chief business officer at fitness platform Fitmoo, and Jeremy Rosenberg, head of digital at public relations firm Allison and Partners.


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