TITLE

Advance Bookings!

AUTHOR(S)
NARAYANAN, CHITRA
PUB. DATE
July 2015
SOURCE
Business Today;7/5/2015, Vol. 24 Issue 13, p106
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the emergence of preorder sales of books as the best practice in its marketing. Books that broke the record in preorder sales and topped the bestseller charts include "Go Set a Watchman" by Harper Lee, "Scion of Ikshvaku" by Amish Tripathi, and "The Seeker" by Karan Bajaj. Other topics include ways through which booking orders can be processed and the use of preorder campaigns by publishing houses to promote books.
ACCESSION #
103324591

 

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