Cable upfront ends flat at $750M

Fahey, Alison
September 1991
Advertising Age;9/16/1991, Vol. 62 Issue 38, p39
Trade Publication
Reports on the sales posted by the cable television upfront market in the U.S. in 1991. Comments from cable executives; Background on the discounting strategy of leading television networks during their upfront season; Impact of an increase in quality programming and subsequent growth on sales declines.


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