TITLE

Leaner budgets still expected for military ads

AUTHOR(S)
Meyers, Janet
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the expected decrease in the advertising budget of the U.S. military as of August 1990, in relation to the Middle East crisis. Estimated percentage of the advertising budget cut for fiscal 1991; Percentage of the Army advertising budget accounted for in the military advertising budget; Advertising budget of the Marines for 1990.
ACCESSION #
10481543

 

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