Coen Watch: Spot TV

Coen, Robert; Ward, Adrienne
October 1991
Advertising Age;10/14/1991, Vol. 62 Issue 44, pS-8
Trade Publication
Presents a forecast on spot television (TV) advertising in the U.S. for 1992. Factors that reduced spot advertising demand and prices; Expected increase in overall spot TV rates in most markets.


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