TITLE

Coen Watch: Spot TV

AUTHOR(S)
Coen, Robert; Ward, Adrienne
PUB. DATE
October 1991
SOURCE
Advertising Age;10/14/1991, Vol. 62 Issue 44, pS-8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a forecast on spot television (TV) advertising in the U.S. for 1992. Factors that reduced spot advertising demand and prices; Expected increase in overall spot TV rates in most markets.
ACCESSION #
10482430

 

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