TITLE

Learning process

AUTHOR(S)
Fahey, Alison
PUB. DATE
June 1991
SOURCE
Advertising Age;6/10/1991, Vol. 62 Issue 24, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the effort of the Discovery Channel to restructure its educational cable network, the Learning Channel, to expand its advertising and subscriber base. Plans set for fall 1991 include restricting infomercials, establishing dayparts and quadrupling the Learning Channel's programming budget. Before the estimated $31 million purchase, the Learning Channel relied heavily on direct response advertisers and 30-minute infomercials. But starting in July, infomercials will air almost exclusively between 1 a.m. and 9. am.
ACCESSION #
10483783

 

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