Learning process

Fahey, Alison
June 1991
Advertising Age;6/10/1991, Vol. 62 Issue 24, p38
Trade Publication
This article reports on the effort of the Discovery Channel to restructure its educational cable network, the Learning Channel, to expand its advertising and subscriber base. Plans set for fall 1991 include restricting infomercials, establishing dayparts and quadrupling the Learning Channel's programming budget. Before the estimated $31 million purchase, the Learning Channel relied heavily on direct response advertisers and 30-minute infomercials. But starting in July, infomercials will air almost exclusively between 1 a.m. and 9. am.


Related Articles

  • MSOs spiff up their images, boost service. Mermigas, Diane // Electronic Media;09/14/98, Vol. 17 Issue 38, p30 

    Focuses on the effort of multiple system operators in the United States' cable broadcasting industry to advertise their products effectively. Reference to the amount of money spent by cable operators in advertising; Comments from Ray Katz, analyst at Bear Stearns company; Reference to the...

  • $14 bil upfronts offer hope. Phillips, Braden // Variety;7/29/2002, Vol. 387 Issue 10, pA2 

    Reports on the recovery of television (TV) networks and the cable TV advertising market. Revenue of networks in 2000; Amount of losses in 2001; Factors that contributed to the recovery.

  • TBS BUNNY HOPS TO IT FOR SPONSOR. Newbery, Charles; Sutter, Mary // Variety;6/17/2002, Vol. 387 Issue 5, p20 

    Reports on the addition of Quicky rabbit animated commercial to Cartoon Network Latin America. Features of the animated commercial; Decrease in advertising spending on pay television in Argentina; Forecast on overall advertisement spending in Argentina in 2002.

  • Cable Clutter on the Rise. Bachman, Katy // MediaWeek;9/15/2003, Vol. 13 Issue 33, p5 

    Presents information on a report from Court TV concerning the broadcasting of commercials and non-program messages during prime-time hours by U.S. cable and broadcast networks, as of September 2003. Average time of commercial clutter during a prime-time hour; Impact of clutters on negotiations...

  • The Ethnic Barrier. Downey, Kevin // Broadcasting & Cable;11/22/2004, Vol. 134 Issue 47, p28 

    Reports on the emergence of cable television networks targeting minorities in the U.S., as of November 2004. Obstacles facing cable operators; Impact of the trend on cable television advertising; Ethnic groups being targeted by cable operators.

  • CABLE CASHES IN. Cooper, Jim // MediaWeek;05/08/2000, Vol. 10 Issue 19, pC6 

    Looks at the status of the cable advertising business and the broadcast networks. Outlook for cable business and television advertising; Improvements in cable services; Comments from some industry executives.

  • CABLE IS MAKING TV EVEN BETTER. Alter, Robert H. // USA Today Magazine;Jan90, Vol. 118 Issue 2536, p25 

    Examines the growth of cable television in the U.S. Advantages of cable television over network television; Factors for the growth of cable television; Reasons for advertisers' preference for cable over network television.

  • Hong Kong stations maintain ad rates.  // Media: Asia's Media & Marketing Newspaper;11/17/2006, p11 

    The article reports that Hong Kong, China-based terrestrial and cable broadcasters, ATV and CableTV, will not hike up advertising rates for 2007. The stations will offer a number of incentivised offers, including significant bonuses and discounts for committed and uncommitted advertisers. The...

  • How High Is Up? Mandese, Joe // Cable World (10427228);5/26/2003, Vol. 15 Issue 21, p14 

    Presents a forecast on the cable television advertising market for 2003 to 2004. Belief of major marketers and media planners on the rating points of cable television; Discussion on the pricing strategies of cable networks; Comparison between the broadcast television and cable television...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics