TITLE

AA sets Moscow Seminar

PUB. DATE
September 1990
SOURCE
Advertising Age;9/3/1990, Vol. 61 Issue 36, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces that Advertising Age magazine will conduct a seminar on advertising and marketing in Moscow, Russia on October 17 and 18, 1990. The conference, aimed at Soviet people interested in advertising and marketing, will focus on the basics of advertising as they are practiced in the West, primarily in the U.S. The magazine is doing the seminar to help encourage the Soviet economy to move into the free market world. The Moscow-based directorate is the organizing arm of Reklama 90, a group formed to increase awareness of advertising and marketing and bring various events and seminars to the country.
ACCESSION #
10484887

 

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