TITLE

Yo Ho and a Marketing Tool

AUTHOR(S)
Maughan, Shannon
PUB. DATE
September 2003
SOURCE
Publishers Weekly;9/8/2003, Vol. 250 Issue 36, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of Talk Like a Pirate holiday for the marketing and promotion of the book "How I Became a Pirate," by Melinda Long. Historical background of the Talk Like a Pirate Day every September 19; Other marketing tools being planned for the book; Possible ways for celebrating the Talk Like a Pirate day.
ACCESSION #
10779870

 

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