TITLE

Consumer research: Buy or DIY?

AUTHOR(S)
MANTERNACH, LYNN
PUB. DATE
July 2015
SOURCE
Corridor Business Journal;7/6/2015, Vol. 11 Issue 50, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips for conducting consumer research including taking time to think who should respond to the survey, keeping questions clear and asking open-ended questions along with challenges to the survey such as fundamental flaws which could impact data analysis and decision making.
ACCESSION #
108472747

 

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