TITLE

What the New FTC Endorsement Guides Mean for Marketers

AUTHOR(S)
Schlussel, Ira
PUB. DATE
July 2015
SOURCE
Promotional Marketing;7/27/2015, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the Endorsement Guides released by the U.S. Federal Trade Commission (FTC) which aims to regulate online endorsement transparency and offers awareness to consumers on the pre-existing relationship between endorser and brand.
ACCESSION #
108672090

 

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