TITLE

Verizon ties in with WB

AUTHOR(S)
Stanley, T.L.
PUB. DATE
September 2003
SOURCE
Advertising Age;9/15/2003, Vol. 74 Issue 37, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign tie-up between Verizon Wireless and the television program, "Smallville." The campaign will include on-air and print to online efforts. The campaign called Test Man will appear in a series of 30-second spots that invite Verizon customers to take part in the promotion and get text messages with "Smallville" trivia, pictures, polls and updates. The deal also includes product placement in the drama.
ACCESSION #
10874750

 

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