TITLE

Twitter, Google beware: Instagram opens API for advertisers

PUB. DATE
August 2015
SOURCE
Exchange4media.com;8/7/2015, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the possible impact of social photo sharing network Instagram's announcement to open its advertising application program interface (API) for advertisers on the other online social networks like Google and Twitter. Topics discussed include the projected rapid growth in the mobile display revenues of Instagram, the expected increase in its online traffic, and the hope that the advertisements will increase their audience outreach through photo sharing application.
ACCESSION #
108797435

 

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