TITLE

INFLUENCE OF CULTURE ON MASS COMMUNICATION

AUTHOR(S)
Sitaram, K.S.
PUB. DATE
July 1974
SOURCE
Communication;Jul74, Vol. 3 Issue 1, p53
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the role of culture in shaping mass communication. History of mass communication; Communication during the industrial revolution; Emergence of mass media; Manner by which culture influences mass communication.
ACCESSION #
10880085

 

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