The Power of Photos

Cochran, Beth
September 2015
Skin, Inc.;Sep2015, p22
The article offers tips on how to engage potential and existing skincare customers and market the business using online social platforms, Instagram and Pinterest, focusing on the establishment of a solid foundation and understanding the unique etiquette. Topics include considerations in setting up the business profiles on Instagram and Pinterest, focusing on quality imagery, interaction and keywords or hashtags, and the importance of strong imagery.


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