College Student Knowledge Of Chambers Of Commerce: A Further Look

Lacho, Kenneth J.; Lillian Yee-Man Fok; Zee, Susan M. L.
March 2015
Leadership & Organizational Management Journal;2015, Vol. 2015 Issue 1, p27
Academic Journal
This study examines the knowledge of college students about chambers of commerce. The overall knowledge of chambers of commerce was low. There was little difference in the level of knowledge according to sex, level in college, or work experience. An important issue facing chambers of commerce was reaching out to the Millennial (18-30) age group. These are the business owners and executives of the future. One approach was to integrate the 18-30 year old age group with the Young Professional Group members (30-40 years of age) of the chamber. Another was to work with local community and 4-year colleges, e.g., the use of guest lecturers and student internships. Given the technological savvy of the Millenials, the use of social networking should be used. This may be of assistance to the chambers of commerce in the future.


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