TITLE

Going Local

AUTHOR(S)
Beers, Heather
PUB. DATE
June 2015
SOURCE
Utah Business;Jun2015, Vol. 29 Issue 6, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how local business enterprises in Utah compete with big electronic commerce retailers. Topics discussed include the importance of individual relationship with customers as a powerful tool used by local companies for their business success, the online retailing strategy used by local companies, such as King's English Bookshop, Rod Works and Jane.com, and the use of various social media networks, such as Facebook and Instagram.
ACCESSION #
109101132

 

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