Are Your Blog Posts Being Read?

Gilman, Rick
September 2015
Property & Casualty 360;Sep2015, Vol. 119 Issue 9, p48
The article offers recommendations on how to get one's message out through writing a blog and joining social networking sites as LinkedIn, Facebook and Twitter. Topics discussed include the critical elements that one must have to have one's blog posts be read, namely using a conversational voice and making blog posts personal, reviewing past blog posts against the search engine optimization (SEO) filter that Google and other search engines use, and ways to have one's blog posts be found.


Related Articles

  • SEO loses luster, experts say. Lind, Treva // Journal of Business (10756124);10/11/2012, Vol. 27 Issue 22, pB12 

    The article informs that businesses are emphasizing less on search engine optimization (SEO) for online marketing. It reports that online marketing is now focused to encourage visitors to buy an item, gives details of contact information, or mentions a site on social media websites. It suggests...

  • On the Web.  // Housewares;May2015, p24 

    An interview with Maureen Williams, managing director of London, England-based cookshop chain Divertimenti, is presented. Topics include Divertimenti's online shop located at www.divertimenti.co.uk, whether she uses social networking to promote their website, and whether search engine...

  • Ways To Transform Your Business. Correia, Edward J. // CRNtech;Sep2011, Issue 49, p6 

    The article discusses low-cost ways of transforming a business. It describes how to develop a mobile web site using sites like Forge, MobiSitesGalore, and Wapple. To improve the Web presence, it is suggested to make sure that it appears the top of search result lists using search engine...

  • In Focus: How to Generate Measurable Results When Marketing Online. Archer, Josee // Funeral Service Insider Newsletter;8/20/2012, p5 

    The article discusses online marketing options for funeral homes. It states that online directories are considered as a cost-effective way to gain exposure for the funeral services firm's website. It notes that creating a fan base on social media such as Facebook to connect with those fans can...

  • Eight tips for search success. Atalla, Andy // Marketing Week;2/13/2014 Supplement, p4 

    The article looks at business websites as marketing tools, as of 2014. It discusses strategies for search engine optimization including preparing interesting and useful website content, integrating customers' online reviews, and analyzing the websites of other businesses in the same industry....

  • Marketing Trends in Plumbing. Hoffman, Greg // Reeves Journal: Plumbing, Heating, Cooling;Feb2012, Vol. 92 Issue 2, p52 

    The article observes that Internet-related strategies remain the focus of marketing trends in the U.S. plumbing industry. It enumerates trends such as Search Engine Optimization (SEO) as well as Facebook, Google+ and other social networking media. The article also details Quick Response (QR)...

  • Some Dealers Master Internet, Some Dont. Finlay, Steve // Ward's Dealer Business;Apr2011, Vol. 45 Issue 4, p14 

    The article reports on the use of Internet by automobile dealers to attract customers in 2011. Dealers also use search-engine optimization and search-engine marketing as ways to attract electronic (e)-shoppers and many dealerships provide mobile applications for service customers and sales....

  • Make Your Net Work For you. Goldglantz, Harvey F. // Pest Management Professional;Mar2010, Vol. 78 Issue 3, p41 

    The article discusses how to develop and maintain a systematic, Internet-based networking approach in attracting customers during the marketing, sales and service process. It notes what a business network is and why it is significant. It explains how an existing networking program can be...

  • 25 Things to Avoid When Using Social Media for Franchise Development. Powills, Nick // Franchising World;Dec2011, Vol. 43 Issue 12, p8 

    The article focuses on the use of social media for franchising. It discusses the importance of social media for franchise brands, citing that one should also know what not to do when creating a franchise development plan. The author lists 25 things to avoid in making this plan on concepts such...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics