TITLE

Are Your Blog Posts Being Read?

AUTHOR(S)
Gilman, Rick
PUB. DATE
September 2015
SOURCE
Property & Casualty 360;Sep2015, Vol. 119 Issue 9, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers recommendations on how to get one's message out through writing a blog and joining social networking sites as LinkedIn, Facebook and Twitter. Topics discussed include the critical elements that one must have to have one's blog posts be read, namely using a conversational voice and making blog posts personal, reviewing past blog posts against the search engine optimization (SEO) filter that Google and other search engines use, and ways to have one's blog posts be found.
ACCESSION #
109157001

 

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