TITLE

Expansion of Our Horizons Should Continue to Be the Goal in 2003

AUTHOR(S)
Haire, Thomas
PUB. DATE
January 2003
SOURCE
Response;Jan2003, Vol. 11 Issue 4, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the state of the direct response television (DRTV) industry as of January 2003. Expansion of horizons of the industry in 2002; Recovery after a difficult end in 2001; Opportunities for growth in 2003; Trend toward product placement led by companies like WorldLink and Infotainment Media.
ACCESSION #
10965917

 

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