Noted & Quoted

September 2003
Advertising Age;9/29/2003, Vol. 74 Issue 39, p20
Trade Publication
The remark of H. Robert Wientzen, president of the Direct Marketing Association, about California's proposed ban on junk e-mail is presented.


Related Articles

  • Spam's not cheap when you consider all the hidden costs. Davies, Russell // Campaign;1/30/2009, Issue 4, p14 

    In this article the author discusses the hidden cost of significance of spam or unsolicited electronic mail messages. As he offers the reason behind the costly process involved in spams, he also provides its disadvantages. He then explains the relevance of spam to advertising, including how...

  • INBOX OUTRAGE. Reynolds, Christopher // American Demographics;Oct2004, Vol. 26 Issue 8, p12 

    Focuses on a telephone survey about spam e-mails in the U.S. in 2004. Information on the pillars of direct e-mail marketing cited by Direct Marketing Association CEO and chairman H. Robert Wientzen; Percentage of survey participants who had access to the Internet; Ratio of the participants who...

  • Millions To Be Made, Billions To Be Sent-And At Wholesale! Diekmann, Frank J. // Credit Union Journal;8/18/2008, Vol. 12 Issue 33, p6 

    The article presents some observations regarding unsolicited e-mail or spam. It is pointed out that spam is a run-down neighborhood in the world of information of the Internet. However, it is observed that it was not the Internet that originated spam because in the late 19th century , Western...

  • Spam--Help Is On The Way.  // Business Communications Review;May2004, Vol. 34 Issue 5, p2 

    The fact the neither the origins nor attitudes of Spam are homogenous makes it incredibly complicated to devise a solution. But the good news is that work is under way to address the problem. The IETF recently announced that it was attacking the Spam crisis via an initiative dubbed MADRID, which...

  • SPurious And Mindless. Young, Simon // NZ Marketing Magazine;Jun2005, Vol. 24 Issue 5, p25 

    Focuses on the introduction of anti-spam laws that would prohibit legitimate marketers from using electronic mails in marketing their products in New Zealand. Role of the Marketing Association in the legislation; Impact of the law on direct-marketing agencies; Definition of unsolicited...

  • The Eternal Spam Battle. Jones, Caleb // National Public Accountant;Sep2003, p21 

    Provides techniques on reducing the amount of unsolicited emails. Need to be selective about giving information about oneself over the Internet; Importance of reviewing the privacy policy and opt-out options on Web sites where one submit email data; Prevention of unsolicited cookies, the tiny...

  • Textual healing. Warne, Dan // APC (Bauer Media Group);Jun2005, Vol. 25 Issue 6, p15 

    This article presents information on the use of ASCII art in spamming. It's largely a dead art now, though sometimes emulated by the kids of today through JPEG-to-ASCII conversion software. Recently, however, spammers breathed new life into this once-essential skill. So, next time people open an...

  • Is it too late to make contact as 'do not call' registry looms? Smitton, Paul // Media: Asia's Media & Marketing Newspaper;10/17/2003, p14 

    Recent developments in the U.S. with the "do not call," registry, anti-spam legislation and the possibility of a "do not email," registry around the corner, organizations need to quickly review their acquisition and retention strategies. As is the norm with trends in the U.S. or Europe, such...

  • Less Is More. Quinton, Brian // Direct;3/15/2005, Vol. 17 Issue 4, p1 

    Focuses on the intrusion of unsolicited electronic mail messages also known as spam in e-mail marketing in February 2005. Failure of Internet service providers to prevent the spreading of unsolicited messages; Impact of spam on the marketing activities of business enterprises; Ways for...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics