TITLE

The Explosion of Mobile Audiences: What It Means for Public Relations

AUTHOR(S)
Kaluza, Caitlin
PUB. DATE
October 2013
SOURCE
Public Relations Strategist;Fall2013, Vol. 19 Issue 3, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of mobile devices and its impact to mobile and Web traffic. Topics discussed include percentage of people spend time on the use mobile devices such as access to web resourse Facebook and other social networking apps, the use of application-to-person (A2P) short message service (SMS), and the use of over-the-top (OTT) apps.
ACCESSION #
109970376

 

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