The Explosion of Mobile Audiences: What It Means for Public Relations

Kaluza, Caitlin
October 2013
Public Relations Strategist;Fall2013, Vol. 19 Issue 3, p6
The article focuses on the use of mobile devices and its impact to mobile and Web traffic. Topics discussed include percentage of people spend time on the use mobile devices such as access to web resourse Facebook and other social networking apps, the use of application-to-person (A2P) short message service (SMS), and the use of over-the-top (OTT) apps.


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