TITLE

Stepping Up Your Game

PUB. DATE
September 2015
SOURCE
Casino International;Sep2015, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the ways that casino marketers are using revenue management strategies to make operational and pricing decisions. Topics discussed include the key components of revenue management, the challenges faced by casinos in terms of making profits and how they can use revenue management to increase their revenues and the ways in which casino managers can employ reinvestment to increase revenues.
ACCESSION #
110105910

 

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