Web 2.0: Is the Museum-Visitor Relationship Being Redefined?

Pulh, Mathilde; Mencarelli, Rémi
October 2015
International Journal of Arts Management;Fall2015, Vol. 18 Issue 1, p43
Academic Journal
Museums' growing integration of Web 2.0 techniques is indicative of their readiness to redefine their relationship with their audience. While visitors were traditionally kept at arm's length, the use of these techniques now involves them at every stage in implementing the museum offer online. By scrutinizing the Web sites of institutions and the tools they use, the authors are able to highlight the different roles that now fall to the audience in terms of communication, mediation and artistic creation. The authors go on to analyze the ramifications of visitor involvement. While such involvement may well add to audience competencies and make museums more accessible and less "stuffy," it also challenges their authority and legitimacy.


Related Articles

  • Applying the Technology Acceptance Model and Flow Theory to Cyworld User Behavior: Implication of the Web2.0 User Acceptance. Dong-Hee Shin; Won-Young Kim // CyberPsychology & Behavior;Jun2008, Vol. 11 Issue 3, p378 

    This study explores attitudinal and behavioral patterns when using Cyworld by adopting an expanded Technology Acceptance Model (TAM). A model for Cyworld acceptance is used to examine how various factors modified from the TAM influence acceptance and its antecedents. This model is examined...

  • For the Record. Long, Emily // Government Executive;Sep2010, Vol. 42 Issue 11, p42 

    The article discusses the growing use of Web 2.0 technologies across government agencies in the U.S. It is stated that 22 of 24 major federal agencies have a presence on social media sites. Comment of Dave McClure, associate administrator for the General Services Administration's Office of...

  • OFFICER.COM SEEKS NEW CONTRIBUTORS. Borelli, Frank // Public Safety Writers Association Newsletter;Sep2012, p8 

    The article presents a notification for readers for new contributors to the website officer.com.

  • HOW Web 2.0 can create value for….  // BRW;6/19/2008, Vol. 30 Issue 24, p47 

    A list of ways by which web 2.0 can create value for businesses, consumers, site creators, innovators and investors is presented.

  • TOP 100 AUSTRALIAN WEB 2.0 APPLICATIONS.  // BRW;6/19/2008, Vol. 30 Issue 24, p50 

    A chart that lists the top 100 Australian web 2.0 applications in 2008 based on revenue, viability, number of users, global success, business value, innovation and web 2.0 features, including www.mig33.com, wwwatlassian.com and www.redbubble.com.

  • Web 2.0 Strategic for Searching. Berger, Pam // Information Searcher;2007, Vol. 17 Issue 2, p1 

    The article reflects on several Web 2.0 strategies for searching. It lists six effective strategies for searching: using a clustering agent for added value, using a graphic or visual search engine, using a social search engine, building your own search engine, searching for articles, journals...

  • How headline writers create news. McNamara, Paul // Network World;6/29/2009, Vol. 26 Issue 22, p34 

    The article presents the author's views on several issues regarding the Information Technology (IT) industry in the U.S. He mentions the official addition of the term Web 2.0 into the English language, and questions why the word tweet was not also included. He also presents his insights...

  • UTILIZING OF DISTRIBUTED WEB 2.0 BASED ENVIRONMENT FOR 3D SIMULATION LEARNING: ANALYSIS AND SOLUTION. Ivanova, Malinka; Parvanova, Elena; Romansky, Radi // Proceedings of the International Conference on Information Techn;2009, Vol. 1, p213 

    The article presents a study which analyzed Learning Management Systems based on Web 2.0 technologies in order for one to be selected and utilized for providing rich learning experiences during the students' higher education. It explores possibilities of integrating three dimensional (3D)...

  • THE META-NATIONAL SPACE OF THE NEWORLD: VISITING VIRTUAL SOCIETIES. Eirini, Papadaki; Ifigeneia, Mylona // Proceedings of the IADIS International Conference on WWW/Interne;Nov2005, p26 

    Much has been said about the new situation that has been created with the emergence of the new technologies, in all the fields of the social sphere. As Europe moves into the 21st Century, the interplay between social spaces and technology is more profound and pronounced than at any time before....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics