The Email Opportunist

Conlon, Ginger
October 2015
Direct Marketing News;Oct2015 Supplement Essential Guide, p18
The article offers tips on how marketers can overcome the weaknesses of email to capitalize on its strength as direct marketing tool. Topics covered include how email can be combined with predictive intelligence to let marketers create personalized messages that result in more clicks and conversions. Also mentioned are the advancements in email marketing technology.


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