Fight for shelf-definition

Clayton, Richard
September 2003
Design Week;9/25/2003, Vol. 18 Issue 39, p9
Trade Publication
Looks at whether the competitors of British supermarket chain Tesco PLC stand a chance of threatening its leadership position, especially through design and branding. Retailer's financial performance in the first half of 2003; Brand qualities of Tesco; Strategies that Sainsbury PLC needs to employ to become more competitive.


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