TITLE

EFFECT OF DEMOGRAPHIC VARIABLES ON SELF CONCEPT OF POSITIVE AND NEGATIVE WORD-OF-MOUTH

AUTHOR(S)
Fails, Sally L.; Francis, Sally K.
PUB. DATE
December 1996
SOURCE
Journal of Consumer Satisfaction, Dissatisfaction & Complaining ;1996, Vol. 9, p200
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Studies the effect of demographic variables on self concept of positive and negative word-of-mouth. Typical complaining and complementing behavior of the consumers surveyed; Postpurchase behavior.
ACCESSION #
11051291

 

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