Strategic choices

November 2015
Smart Business Columbus;Nov2015, Vol. 24 Issue 2, p16
The article discusses the things which must be considered for the selection of social media networks suited for a company. Topics discussed include the desire of the companies in engaging the employees on social medium to help in fostering a culture, the focus on the social media network, like Facebook, Instagram, and Pinterest, if the product or service is visual, and the dedicated social media channels of many industries.


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