Second that emotion

Anderer, Charles
November 2015
Casino Journal;Nov2015, Vol. 28 Issue 11, p50
Trade Publication
In this article, the author discusses marketing strategies for casinos, with reference to his experience of attending the Global Gaming Expo in Las Vegas, Nevada, as of November 2015. Topics include reinforcing the brand with marketing campaigns; talking to players for understanding them; avoiding promotions that can be easily copied; emotionalize promotions for generating revenue; and involving all staff in the promotions.


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