'Made in India' characters pave way for glocalisation of kids genre: Nina Jaipuria

January 2016
Indiantelevision.com;1/20/2016, p4
The article discusses the success of indigenous animation characters in the kids' entertainment category of the television industry in India. Topics included are the popularity of cartoon offerings reflecting local dialects and lifestyles, the response of young audiences to characters such as Motu, Patlu and Chota Bheem, and the adaptation made by the Nickelodeon channel to the phenomenon of glocalisation.


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