TITLE

A Practitioner's Column

AUTHOR(S)
RAWLINGS, BRITTANY
PUB. DATE
September 2015
SOURCE
Entertainment & Sports Lawyer;Fall2015, Vol. 32 Issue 2, p76
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article looks at the decision of the U.S. Federal Trade Commission (FTC) in 2009 to revise its guides on the use of endorsements and testimonials in advertising. Topics mentioned include the definition of "endorsement" according to the FTC, material arrangements between brands and influencers, and regulation of commercial speech under the FTC Act according to the U.S. Supreme Court.
ACCESSION #
112470633

 

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