Why patient loyalty is about building relationships

January 2016
Medical Economics;1/10/2016, Vol. 93 Issue 1, p52
Trade Publication
The article discusses why patient loyalty is about building physician-patient relationships. New research demonstrates the value of connecting with patients in a meaningful and empathic way. The findings suggest that earning patient loyalty by improving how to communicate, both with patients and with others on the care team, improves providers' ability to meet patients' needs and reduce their suffering.


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