How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Swant, Marty
February 2016
Adweek;2/5/2016, p19
Trade Publication
The article highlights the efforts of online social networking site Facebook to improve its news feed and determine what users really want. Topics discussed include the company's shift away from the traditional ways of determining what shows up in feeds, its use of a "survey says" approach to improve news feeds, and its utilization of algorithms to assess what people see based on each usser's connections and activity on the platform.


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