TITLE

Is it too late to make contact as 'do not call' registry looms?

AUTHOR(S)
Smitton, Paul
PUB. DATE
October 2003
SOURCE
Media: Asia's Media & Marketing Newspaper;10/17/2003, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Recent developments in the U.S. with the "do not call," registry, anti-spam legislation and the possibility of a "do not email," registry around the corner, organizations need to quickly review their acquisition and retention strategies. As is the norm with trends in the U.S. or Europe, such restrictions will hit Asia soon. So what is the do not call registry all about? The Federal Trade Commission (www.ftc.gov/donotcall) established the registry in response to public complaints about obtrusive telemarketing calls. Americans are able to register their residential phone numbers on an Internet list. The registry went live this month, with over 60 million American residential phone numbers appearing initially. The new direct marketing order will revolve around key areas such as partnership marketing, loyalty programs, customer referral schemes and database marketing. Further to these direct marketing issues one should also consider the impact of personal video recorders (PVR), the best-known one being TiVo.
ACCESSION #
11360472

 

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