TITLE

Is it too late to make contact as 'do not call' registry looms?

AUTHOR(S)
Smitton, Paul
PUB. DATE
October 2003
SOURCE
Media: Asia's Media & Marketing Newspaper;10/17/2003, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Recent developments in the U.S. with the "do not call," registry, anti-spam legislation and the possibility of a "do not email," registry around the corner, organizations need to quickly review their acquisition and retention strategies. As is the norm with trends in the U.S. or Europe, such restrictions will hit Asia soon. So what is the do not call registry all about? The Federal Trade Commission (www.ftc.gov/donotcall) established the registry in response to public complaints about obtrusive telemarketing calls. Americans are able to register their residential phone numbers on an Internet list. The registry went live this month, with over 60 million American residential phone numbers appearing initially. The new direct marketing order will revolve around key areas such as partnership marketing, loyalty programs, customer referral schemes and database marketing. Further to these direct marketing issues one should also consider the impact of personal video recorders (PVR), the best-known one being TiVo.
ACCESSION #
11360472

 

Related Articles

  • SPurious And Mindless. Young, Simon // NZ Marketing Magazine;Jun2005, Vol. 24 Issue 5, p25 

    Focuses on the introduction of anti-spam laws that would prohibit legitimate marketers from using electronic mails in marketing their products in New Zealand. Role of the Marketing Association in the legislation; Impact of the law on direct-marketing agencies; Definition of unsolicited...

  • Jury's Still Out on Can Spam. Schultz, Ray // Direct;Aug2004, Vol. 16 Issue 10, p49 

    Examines the anti-spam legislation, Can Spam Act in the U.S. Outlook of consumers on Can Spam; Comment of Jerry Cerasale, senior vice president for government affairs at the Direct Marketing Association, on implementation of Can Spam; Impact of the legislation on marketers.

  • Living With Can Spam. Schultz, Ray // Direct;Aug2004, Vol. 16 Issue 10, p50 

    Focuses on the strategies of companies in dealing with U.S. anti-spam legislation Can Spam for unsolicited electronic mail messages in connection with their online marketing business. Reaction of consumers to the self-regulatory management strategy of IBM; Description of the customer-centric...

  • Living With Can Spam. Schultz, Ray // Direct;Aug2004, Vol. 16 Issue 10, p50 

    Focuses on the strategies of companies in dealing with the U.S. anti-spam legislation Can Spam in connection with their online marketing business. Reaction of consumers to the self-regulatory management strategy of IBM; Description of the customer-centric approach used by Jones Apparel Group;...

  • California law could prove toothless. Savage, Marcia // SC Magazine: For IT Security Professionals (UK Edition);Dec2003, p21 

    This article deals with the anti-spam law in California. Effective January 1, 2004, a new law prohibits sending an unsolicited commercial e-mail advertisement, from inside or outside the state to a California e-mail address. State resident who receive spam, Internet service providers, and the...

  • DIRECT HIT. Pentilla, Chris // Entrepreneur;Sep2003, Vol. 31 Issue 9, p23 

    Reports on laws and policies concerning telemarketing, junk mail and spam in the U.S. Proposals for several anti-spam bills; Creation of a no spam registry; Sponsorship of a bill requiring companies to get consumers' permission before sending commercial electronic mail; Views of Pankaj Gupta,...

  • FTC Proposes New Spam Rules.  // Association Management;Nov2004, Vol. 56 Issue 11, p10 

    Focuses on the proposal of the Federal Trade Commission that clearly defined what constitutes a violation of the Canspam Act, in an effort to help associations understand the intricacies of federal act. Enumeration of the circumstances that considers an electronic mail a commercial message;...

  • Spamalot No More. Friel, Alan L.; Brody, Jesse M. // Marketing Management;Sep/Oct2008, Vol. 17 Issue 5, p47 

    The article discusses the Final Rule issued by the U.S. Federal Trade Commission (FTC) on May 12, 2008 regarding the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). The authors indicate that CAN-SPAM imposes federal regulation of unsolicited commercial email....

  • Marketers keep close tabs on anti-spam bills. Krol, Carol // B to B;9/15/2003, Vol. 88 Issue 10, p1 

    Anti-spam legislation centered on a do-not-e-mail registry had been gaining momentum in the United States. According to U.S. Federal Trade Commission chairman Timothy Muris, the federal government's do-not-call list will reduce calls significantly. A do-not-spam registry would be ineffective...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics