The affected German voter: Televized debates, follow-up communication and candidate evaluations

Maier, Jürgen; Faas, Thorsten
December 2003
Communications: The European Journal of Communication Research;Dec2003, Vol. 28 Issue 4, p383
Academic Journal
Analyzes the impact of the 2002 debates among political candidates in Germany on election results. Assessment of how the two contenders were evaluated by viewers of the debates; Determination of who won the debates; Analysis of whether these perceptions and evaluations influenced viewers' attitudes towards the contenders; Assessment of how the mass media as well as interpersonal communication influence the durability of debate effects.


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