Nets Carefully Approach Product Placement Deals

Friedman, Wayne
November 2003
Television Week;11/17/2003, Vol. 22 Issue 46, p10
Trade Publication
Looks at the state of TV program-product integration in the U.S. as of November 17, 2003. Remarks from Fox TV Network Jon Nesvig on the issue; Problems of integrating goods into TV programs; Issues which should be addressed before the product placement business grows.


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