TITLE

Nets Carefully Approach Product Placement Deals

AUTHOR(S)
Friedman, Wayne
PUB. DATE
November 2003
SOURCE
Television Week;11/17/2003, Vol. 22 Issue 46, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the state of TV program-product integration in the U.S. as of November 17, 2003. Remarks from Fox TV Network Jon Nesvig on the issue; Problems of integrating goods into TV programs; Issues which should be addressed before the product placement business grows.
ACCESSION #
11524139

 

Related Articles

  • Growing pains for placements. Fitzgerald, Kate // Advertising Age;2/3/2003, Vol. 74 Issue 5, pS-2 

    The article focuses on the issue of product placement in television programs. Marketing executives are struggling to determine the value of product placement in television programs since there are no rate cards for it in television and no official standards for measuring its effectiveness....

  • The Place To Be. Goch, Lynna // Best's Review;Feb2005, Vol. 105 Issue 10, p64 

    Focuses on the participation of insurers in product placement to promote their brands. Ability of consumers to control their exposure to advertising; Use of product placements as alternative to commercials; Growth of product placement in primetime television programs in the first nine months of...

  • TV Product Placement Activity Takes a Dive in Third Quarter. Edwards, Jim // Brandweek;10/31/2005, Vol. 46 Issue 39, p10 

    This article provides an update on product placement activity on prime time network TV as of October 2005. It was said that the boom is off and prime time product placement has flattened especially in the third quarter of the year. Between the first and third quarters of 2005, brand hits on...

  • Just Asking.  // Adweek;2/14/2005, Vol. 46 Issue 7, p25 

    The article discusses the role of TV shows in the product placement. That would be MTV or VH-1 networks. Three-to four-minute commercials that are paid for by the music label— so it will influence the viewer to go out and buy the album. They call them videos, but what's the difference?...

  • TV'S AMAZING RACE IS ALSO AN AMAZING PRODUCT PLACEMENT.  // Media Industry Newsletter;1/30/2006, Vol. 59 Issue 5, p5 

    Reports that the reality television program "The Amazing Race: Family Edition" has the most number of product placement in the U.S. from September 18 to December 25, 2005. Number of the program's product placements; Other television programs that earned the highest product placement.

  • 'Restaurant' serves up lesson in how not to integrate brands. Donaton, Scott // Advertising Age;8/11/2003, Vol. 74 Issue 32, p14 

    The article criticizes the product placement ads in the television program, "The Restaurant." According to the author, the product placements in the program are perfect examples of what companies planning to integrate brands into television shows should not do. The author also claims that the...

  • Product placements rise at CBS. FRIEDMAN, WAYNE // Advertising Age;9/23/2002, Vol. 73 Issue 38, p8 

    This article reports on the efforts of Viacom's CBS Television Network to pursue product placement-advertising deals for midsize rating television programs. For the upcoming season of The Amazing Race 3, the network has inked major deals with Deutsche Telekom's T-Mobile USA, Eastmann Kodak Co....

  • Looking smart. Aitken, Lucy // Campaign;9/28/2001, Issue 39, Eurpoean media p9 

    Reports developments related to television in Italy as of 2001. Introduction of channel La7; Television programs guaranteed as crowd pleasers; Use of television as a cost-effective way to reach consumers.

  • Spot the difference. Pennington, Adrian // Media Week;10/6/2009, Issue 1228, p22 

    The article predicts that television programmes with paid-for product placements may be the norm in 2010 based on the easing of restrictions on embedded marketing. It notes that the advertising industry are already working on the mechanics of product placement and its expected revenues estimated...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics