TITLE

Eastweek makes a comeback by replicating rival

AUTHOR(S)
Bowman, Jo
PUB. DATE
December 2003
SOURCE
Campaign;12/5/2003, Issue 49, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
When Hong Kong celebrity gossip magazine "Eastweek," relaunched in September after almost a year out of print, it was with a strangely familiar look and with one of the strangest promotions the city has seen in years. Readers were encouraged to buy the magazine's rival, "Next Magazine," and deface it by tearing off the cover. When they handed in the cover at their newsagent, they would be given a free copy of the first issue of the new "Eastweek," published on September 3. The magazine was bought earlier this year by Global China Group Holdings.
ACCESSION #
11700053

 

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