Diamonds Liquid Shines, Wins Gold

Indursky, Mike
December 2003
Drug Store News;12/15/2003, Vol. 25 Issue 17, p14
Trade Publication
Maybelline Co. was a big winner at the annual Retail Excellence Awards, taking home top honors in the cosmetics/lip category with the revolutionary Wet Shine Diamonds Liquid. Maybelline also was presented with Silver Circle Awards for EverFresh in face cosmetics and Wet Shine Diamonds in nail care. Retailers applauded Maybelline's efforts to build upon the successful Wet Shine/Wet Shine Diamonds franchise with the introduction of Wet Shine Diamonds Liquid. "Wet Shine Diamonds Liquid is an innovative product that offers women an exciting new look at an excellent price," said Mike Indursky, vice president of marketing for Maybelline.


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